Welcome to Amp:

Austin Music People believes in the power of bringing people together. 



Our mission is to empower and advocate for Austin’s events community. 


Meet the Team


Shelby Cole, Executive Director

Cole joined Austin Music People in 2017. As a member of the Austin Music People team, Shelby brings an invaluable mix of knowledge and experience that directly relate to her current role as Director of Development.


Brad Spies, Founding Director 

Brad Spies is the Director of Special Projects at SXSW. He is responsible for strategic partnerships as well as City relations. He was the chairman of the Austin Music Commission from 2010-2015. Previously he worked at the WilliamMorris Agency packaging television shows. He lives in South Austin.

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Lindsey Sokol, Founding director

Lindsey Sokol is the Festival Director at C3 Presents. Over the past decade working at C3, Sokol has produced and worked on numerous large-scale events including Austin City Limits Music Festival, Lollapalooza, The 56th and 57th Presidential Inauguration, Austin Food + Wine and many more. In addition to her role at C3, Sokol was on the Music Commission and Downtown Commission from 2013-2015.