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Our Mission
To protect and grow Austin’s music culture and our reputation as the live music capital of the world.
Our Vision
The AMP Vision is to develop a stronger and more connected culture within the creative class that can unify to support the long term mission of AMP and the growth of Austin’s broader creative community. Under this Vision, the AMP group seeks to:
- Work with all groups and stakeholders within the creative class in Austin
- Drive a sustainable, growing, and leading music economy in Austin
- Support musicians and music industry employees as they build careers in music
Our Values
The AMP Values are culture specific, and are directly connected to AMPs relationship with the community. Our values are simple:
- We believe that music improves people’s lives
- We believe that the Austin music scene makes important contributions to the overall vitality of Austin’s culture and economy
- We believe that the music community is inextricably linked to the broader creative community, and that cooperation with other creative community stakeholders is crucial
- We believe that the members of the music scene can accomplish more by working together than by working apart
- We are committed to diversity, creativity, and innovation in music
- We are committed to stakeholder involvement, open communication, teamwork and cooperation
- We are committed to fun